Craft supports the social project of a collaborator in Brazil’s countryside
You may have heard of Eduardo José, the name at the forefront of Craft warehousing services. More recently, you must have also heard of Eduardo José, the creator of the brand’s new product, to be announced soon to the market. And what about Eduardo José who is dedicated to the social work of Confraria Macambira (Macambira Brotherhood), do you know him?
In 2012, Edu o Zé, or Edu Zé, as he is also called, joined his brother and cousins in a project to contribute to the hometown of his father and part of his family, a city that is next to his mother’s hometown, Lagarto, in the countryside of Sergipe. “It is my birthplace, although I was not born there,” says Eduardo José, who is from Santos, on the São Paulo coast, but has always visited and maintained ties with Macambira. “As an adult, one of my brothers wanted to give back everything that our origins gave us.”
In partnership with two cousins who live in the city, they created the Confraria Macambira, which began with a minimal registry of the families that helped the most. In the first year of the project, with the amount collected, sixty baskets of basic food were distributed. Now there are more than a thousand, in addition to household items, clothing and toys delivered every December for adults and children in five cities or towns: Campo do Brito, Lagarto, São Domingos, Olho d’Água and the now famous Macambira.
This year, Craft supported the group, helping it purchase and distribute 3,500 toys. In addition to gifts for the children, seventy boxes were delivered with household items, with pants and shoes for the local population.
The initiative has contributed to raising the quality of life in the region. The last IBGE (Brazilian Institute of Geography and Statistics) census, from 2010, measured the HDI (Human Development Index) from 0.583 to the municipality of Macambira. According to o Ipea (Applied Economic Research Institute), an HDI between 0.50 and 0.799 is considered average. Macambira, therefore, scrapes past. And it was more complicated. In 1991, the city’s HDI was around 0.3.
It is because of brilliant ideas like this that Craft believes in his people. And he reaches the final stretch of the year with that feeling of gratitude that fills his chest. Go Edu. Go Joe. #GoCrafter
