{"id":1465,"date":"2021-04-27T12:18:44","date_gmt":"2021-04-27T15:18:44","guid":{"rendered":"https:\/\/e-craft.com\/?p=1465"},"modified":"2021-05-14T10:33:01","modified_gmt":"2021-05-14T13:33:01","slug":"craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2","status":"publish","type":"post","link":"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/","title":{"rendered":"Craft agora tem Chief Transformation Officer (CTO): Priscilla Bueno"},"content":{"rendered":"<p>Craft 4.0. Com esse projeto, de 2019, a empresa articulou uma proposta mais arrojada de comunica\u00e7\u00e3o, coaching empresarial e inova\u00e7\u00e3o digital. Agora, \u00e9 hora de avan\u00e7ar ainda mais. Ao completar 24 anos, a Craft se prepara para a pr\u00f3xima etapa, e d\u00e1 largada no <strong>Craft 25 Anos<\/strong>, projeto de escopo e ambi\u00e7\u00e3o ainda maiores: uma proposta de transforma\u00e7\u00e3o estrutural focada nos pr\u00f3ximos 25 anos da empresa. Ele ser\u00e1 encabe\u00e7ado por <strong>Priscilla Bueno<\/strong>, que inaugura a cadeira de<strong> Chief Transformation Officer (CTO)<\/strong> da Craft.<\/p>\n<p>A fun\u00e7\u00e3o, ainda nova, tem ganhado terreno no mundo corporativo. Nos \u00faltimos dois anos, o Global Center for Digital Business Transformation detectou um movimento de nomea\u00e7\u00e3o de CTOs em empresas de diversos setores. A fun\u00e7\u00e3o do Chief Transformation Officer, vale dizer, transcende a de outro CTO, o Chief Technology Officer. A transforma\u00e7\u00e3o estrutural inclui a inova\u00e7\u00e3o digital, imprescind\u00edvel hoje. Mas n\u00e3o se limita a ela. Sua miss\u00e3o \u00e9 cultivar a mudan\u00e7a organizacional que ir\u00e1 conduzir a empresa a um novo ciclo de crescimento, com mentalidade \u00e1gil e de planejamento e inova\u00e7\u00e3o constantes.<\/p>\n<figure id=\"attachment_1467\" aria-describedby=\"caption-attachment-1467\" style=\"width: 438px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1467\" src=\"https:\/\/e-craft.com\/validacao\/wp-content\/uploads\/2021\/04\/craft-whatsapp-image-2021-04-21-at-18.24.31.jpeg\" alt=\"\" width=\"438\" height=\"722\" \/><figcaption id=\"caption-attachment-1467\" class=\"wp-caption-text\">Na \u00e9poca em que os campeonatos de futebol da empresa eram uma realidade, Priscilla \u00e0 frente da equipe de frete a\u00e9reo<\/figcaption><\/figure>\n<p>N\u00e3o \u00e9 um desafio nada pequeno. E Priscilla sabe disso. \u201cO desafio \u00e9 reaprender com um novo olhar muito do que n\u00f3s, como executivos, aprendemos at\u00e9 hoje \u2013 honrando toda a cultura maravilhosa que foi constru\u00edda at\u00e9 aqui\u201d, diz a executiva, que ainda segue como mentora do a\u00e9reo, embora com menos atribui\u00e7\u00f5es.<\/p>\n<p>\u201cA quest\u00e3o que se coloca para n\u00f3s nesse momento \u00e9 como sermos provedores cada vez mais fluidos de solu\u00e7\u00f5es e, mais uma vez, encontrarmos onde quebrar paradigmas no nosso neg\u00f3cio e onde podemos inovar desde as menores atividades at\u00e9 grandes disrup\u00e7\u00f5es. Nosso passado de sucesso nos trouxe a esse presente t\u00e3o vibrante, e nos permite um olhar diferente para o futuro e tudo o que ele deve trazer. Estamos num ponto em que toda a estrutura da Craft e seu corpo diretivo est\u00e3o maduros para dar este passo.&#8221;<\/p>\n<p>O cliente n\u00e3o s\u00f3 continuar\u00e1 sendo a raz\u00e3o de ser da empresa, ao lado do seu grupo de colaboradores: ambos ter\u00e3o peso ainda maior no Craft 25 Anos. Aqui, a ideia \u00e9 olhar de fora para dentro. Sob a lideran\u00e7a de Clarice Oshiro e Ingryd Kaufmann, j\u00e1 teve in\u00edcio o mapeamento da jornada do cliente. Assim, os dois alvos principais s\u00e3o atingidos. Entrevistas internas e externas levantam e colhem as impress\u00f5es de cada lado do balc\u00e3o, para entender e propor melhorias para todos, e nos posicionar para novos voos.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cN\u00e3o podemos ter medo de errar, e sim de n\u00e3o nos<br \/>\nmantermos em movimento e em constante melhoria\u201d<\/p><\/blockquote>\n<p>\u201cA integra\u00e7\u00e3o \u00e9 o caminho \u2013 ao passo em que se adaptam tecnologias, adaptam-se tamb\u00e9m fun\u00e7\u00f5es, pensamentos, culturas, treinamentos, rotas de expans\u00e3o. O segredo estar\u00e1 no equil\u00edbrio: sermos \u00e1geis e escal\u00e1veis, mas de maneira sustent\u00e1vel\u201d, diz Priscilla. \u201cAs respostas de como navegar em um universo cada dia mais complexo dependem de di\u00e1logos horizontais e de colabora\u00e7\u00e3o. De olho em um prop\u00f3sito comum e valores que se mostram ainda mais fundamentais nestes novos tempos: integridade, qualidade, simplicidade, inova\u00e7\u00e3o e coragem.\u201d<\/p>\n<p>Sobre o que seria o principal motivador do projeto, ela continua: \u201cEstamos hoje na era do consumidor, onde nada \u00e9 linear. N\u00e3o existem mais respostas prontas antes de iniciar as a\u00e7\u00f5es, mas propostas de valor com diferentes significados. O maior papel de l\u00edder neste processo passa a ser estar junto a quem est\u00e1 cara a cara com as oportunidades e o mercado, desafiar, perguntar, buscar compet\u00eancias e estabelecer prioridades com base em toda a cadeia de valor e avalia\u00e7\u00e3o de risco, com uma boa dose de empatia e humanidade. \u00c9 um novo modo de ver e pensar, onde n\u00e3o pode haver medo de errar, e sim de n\u00e3o nos mantermos em movimento e em constante melhoria\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craft 4.0. Com esse projeto, de 2019, a empresa articulou uma proposta mais arrojada de comunica\u00e7\u00e3o, coaching empresarial e inova\u00e7\u00e3o digital. Agora, \u00e9 hora de avan\u00e7ar ainda mais. Ao completar 24 anos, a Craft se prepara para a pr\u00f3xima etapa, e d\u00e1 largada no Craft 25 Anos, projeto de escopo e ambi\u00e7\u00e3o ainda maiores: uma [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[353,130,355],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embarque","tag-chief-transformation-officer-cto-pt","tag-craft-pt","tag-priscilla-bueno-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Craft agora tem Chief Transformation Officer (CTO): Priscilla Bueno - VALIDA\u00c7\u00c3O Craft<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Craft agora tem Chief Transformation Officer (CTO): Priscilla Bueno - VALIDA\u00c7\u00c3O Craft\" \/>\n<meta property=\"og:description\" content=\"Craft 4.0. 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Ao completar 24 anos, a Craft se prepara para a pr\u00f3xima etapa, e d\u00e1 largada no Craft 25 Anos, projeto de escopo e ambi\u00e7\u00e3o ainda maiores: uma [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/\" \/>\n<meta property=\"og:site_name\" content=\"VALIDA\u00c7\u00c3O Craft\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T15:18:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-14T13:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-craft.com\/validacao\/wp-content\/uploads\/2021\/04\/craft-transformation-thumbnail-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Craft EDT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craft EDT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/\"},\"author\":{\"name\":\"Craft EDT\",\"@id\":\"https:\/\/e-craft.com\/validacao\/#\/schema\/person\/66602442410639ee3d31daa956a78061\"},\"headline\":\"Craft agora tem Chief Transformation Officer (CTO): Priscilla Bueno\",\"datePublished\":\"2021-04-27T15:18:44+00:00\",\"dateModified\":\"2021-05-14T13:33:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/\"},\"wordCount\":697,\"image\":{\"@id\":\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e-craft.com\/validacao\/wp-content\/uploads\/2021\/04\/craft-transformation-thumbnail-1-scaled.jpg\",\"keywords\":[\"Chief Transformation Officer (CTO)\",\"Craft\",\"Priscilla Bueno\"],\"articleSection\":[\"embarque\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/\",\"url\":\"https:\/\/e-craft.com\/validacao\/pt\/2021\/04\/27\/craft-agora-tem-chief-transformation-officer-cto-priscilla-bueno-2\/\",\"name\":\"Craft agora tem Chief Transformation Officer (CTO): Priscilla Bueno - 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